We have been in the advertising and integrated communications business for more than ten years and we are still going strong. And why? Because every client and every project is an opportunity for us to explore and grow. Jumping from a launch event to an advertising campaign, not to mention leaping from the food to the automotive sector implies the need for a rather “chameleonic” approach both from a strategic and a creative point of view as well as some reasonably difficult mental exercises. Ours is a laboratory of ideas, strategies and design because on the one hand we respond to our clients’ needs but on the other we love inventing new means of communication. Some examples? We took the “culture of safety” directly to the building sites with the “National Ansaldo 365 Safetyes” tour as well as mounting and dismounting part of our office at the BMW Golf Open. We create identity, package messages and give form to emotions. And if it’s possible we do it with simplicity, fluency, immediacy and irony. Because if we take ourselves too seriously, it’ll take the fun out of it.